"I'm not going to out ball-strike you to death, I'm not going to out putt you to death, but there's no reason why I can't out think you" -Tiger Woods
Tiger Woods explains some great principles that apply to any successful venture. I've seen these playout in my own business and in many others:
Too many times we try to be great at everything, not realizing that trying to be great at everything is what keeps us from truely being great at anything. How many business markets are you focused on? How many sales or marketing tactics have you tried this month? Probably too many.
Whether you play golf, basketball, sell widgets, or run PPC campaigns, someone will always be better than you. Bigger, faster, stronger, more experienced, etc... You goal isn't to be the "best".
Your goal is to play in a way that no one else can copy... thats the essence of business strategy.
In golf, amateurs focus so much time on technique and mechanics, but very little time on the mental aspects of the game. In business, this is also the same. We spend hours looking for marketing & sales tactics, but spend little on strategy, principles, and frameworks.
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