Let's pretend you're the best marketer in the world.
You leave your company and go off to start your own business. You're so good, business is easy to get. Business grows to almost a million in revenue... but then it stops. No matter what you do, it just doesn't go any farther.
Your tired, overwhelmed, and sick of marketing. It feels like you're doing everything yourself.. You've tried to scale but can't seem to find anyone that can do what YOU do, as good as you do it... so you have to just keep doing it yourself.
To get to 10 employees, founders must delegate activities in which they are weak. To get to 50 employees, they have to delegate functions in which they are strong!
In many cases, the strength of the top leader becomes the weakness of the organization.
- Verne Harnish, Scaling Up
I see this over and over again in the businesses I look at. I've seen this quote come to life in my own business.
Until you figure out how to
LET others
TEACH others
HIRE others
... to do what you're best at, you'll never get past that first plateau.
Figure out your strength, and do two things
start training your replacement
start systematizing what you do great.
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